
Four Tiremakers Make Global 500 Top Brand List
Bridgestone remains the world’s most valuable tire brand, according to new brand valuation research by Brand Finance. The annual Brand Finance Global 500 showed that while Bridgestone suffered some slippage from 2012 and Michelin gained some ground, the Japanese tiremaker’s lead brand retained its top spot. Bridgestone placed 254th overall on the global rankings, down from 2012 placement at 235th. The brand was valued at $4.5 billion, up slightly from 2012’s $4.4 billion valuation, earning…









